The core lesson is that the American research university is “the indispensable foundation for innovation,” they conclude. The ...

Since the last survey, CFOs added 1.1 percentage points to their firm’s unit cost and price growth projections for 2026.

Marketers are increasingly pessimistic about the economy, with sentiment reaching its lowest level since the pandemic in 2020. In response—and facing organizational pressures for returns—marketing ...

The outlook for the U.S. economy improved among financial decision-makers in the first quarter of 2026, according to The CFO Survey, a collaboration of Duke University’s Fuqua School of Business and ...

CFOs remain concerned about tariffs and anticipate price increases of more than 3 percent in 2026, while expecting moderate growth in employment and overall economic activity. Widespread increases in ...

A new AI tool developed at Duke University’s Fuqua School of Business may change how the world identifies promising research, before it ever earns a citation or patent. By predicting value before ...

Policies can unexpectedly backfire. It’s so common it’s sometimes even referred to as the “law” of unintended consequences. Take insider trading. A 2002 rule meant to increase transparency regarding ...

People using AI may face a social stigma in the workplace. Artificial intelligence – often touted for improving performance — could also damage people’s professional reputation, Fuqua researchers ...

Small businesses selling on ecommerce marketplaces often complain about the unfairness of the platforms prioritizing their own products — like Amazon Basics — in the prominent “sponsored ad” slots in ...

An “unprecedented” federal program to support troops’ medical needs in World War II led to the emergence of the modern US biomedical system, spurring decades of expansion in medical research and drug ...

Marketing leaders are navigating an increasingly complex landscape. While their organizational influence is expanding, amid deeper digital and AI adoption, they face greater pressure to demonstrate ...