An A/B test of Amazon’s AI video tool reduced production time by months for a Cuisinart video, but humans were still needed ...

Creating and/or tapping into fandom fueled Havas’ recent acquisition of a majority stake in Archrival, a youth-culture and ...

As World Cup action heats up, the tournament’s July 19 final is not the only date circled on soccer fans’ calendars: Major League Soccer will return on July 16, with all teams hitting the field on ...

Dove Men+Care is partnering with fitness app Strava to help relaunch its reformulated 2-in-1 Shampoo + Conditioner product ...

The multichannel marketing push is an extension of the “Drizzle The Mike’s” platform, which seeks to place the brand at ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. Reddit launched a new brand campaign designed to ...

Founded in 1837, the agriculture machinery company has partnered with MLB and been active on TikTok to connect with new generations of consumers.

Co-founded by the Spider-Man star, the beer brand has used partnerships with Chase and fitness chain Barry’s to charge its ...