Creating and/or tapping into fandom fueled Havas’ recent acquisition of a majority stake in Archrival, a youth-culture and ...

An A/B test of Amazon’s AI video tool reduced production time by months for a Cuisinart video, but humans were still needed ...

As World Cup action heats up, the tournament’s July 19 final is not the only date circled on soccer fans’ calendars: Major League Soccer will return on July 16, with all teams hitting the field on ...

Marketers like PepsiCo and Mars are using the app’s e-commerce feature to drive sales and inform new products, according to ...

The fitness challenge coincides with parent company Unilever's increased emphasis on sports and influencer marketing.

Co-founded by the Spider-Man star, the beer brand has used partnerships with Chase and fitness chain Barry’s to charge its ...

The multichannel marketing push is an extension of the “Drizzle The Mike’s” platform, which seeks to place the brand at ...

Founded in 1837, the agriculture machinery company has partnered with MLB and been active on TikTok to connect with new generations of consumers.

The acquisition of the platform designed for small- and mid-sized businesses, reportedly for $1.2 billion, speaks to the ...

Last year, Emerald Nuts launched its first ad campaign in years that included a 30-second national TV ad filmed at a baseball stadium in Texas. A pair of Western-clad vocalists sang “Take Me Out to ...

CANNES, LIONS — When retail media first landed at Cannes Lions, it made for a bit of an odd fit — an unshowy, lower-funnel channel encroaching on the festival celebrating bold creative ideas. As the ...

E.l.f. is tapping into soccer’s broad fandom to associate itself with the sport. The timing of its activation at House of Goal aligns with the World Cup’s third place play-off and final matches.