AI use is growing in performance marketing, but poor attribution, broken tracking, and inconsistent partner data can weaken ...

Every channel in your plan quietly forces a trade-off. Search and social are easy to target and measure, so they win the ...

Gap’s AI marketing push connects customer data, owned channels, and campaign execution across its retail brands.

DRESSX’s 2026 study links AI try-on ecommerce conversion to higher purchase rates, retention, and repeat engagement.

Yext has announced platform access for enterprise AI workflows, with entry through the Yext interface, mobile access, MCP, and API access. The company says the change lets marketing teams use verified ...

Many professionals view a go-to-market (GTM) strategy as merely a launch plan, but it represents so much more. It’s an important framework for determining how a company deploys its resources to ...

US retailers are seeing stronger website performance from shoppers referred by large language models, according to May 2026 data from Adobe Analytics. Retail traffic from AI sources rose 138% year on ...

Hasbro is creating a new route for licensing its characters in AI media and interactive experiences, starting with some of its best-known intellectual property. The company has launched Sixth Wall, an ...

TechEx Europe 2026 takes place on 19-20 October at the RAI, Amsterdam convening senior enterprise technology leaders driving large-scale transformation across Europe. Bringing together seven ...