Across these deals, Bloch stresses that scale + specialism + strategic/creative clout are becoming decisive, while content alone is commoditising under AI pressure, pushing value into strategy, ...

Parental leave Findings from the survey show that 62% of all talent said that a company’s parental leave policy is important ...

I have yet to meet a CEO who missed a revenue target and blamed a 3% decrease in share of voice. And yet communication is almost always somewhere in the room when revenue disappoints. Just never on ...

Who would have thought that it has been 10 years since Brexit was thrust upon us? It seems like only yesterday that David Cameron thought he had it in the bag, before Boris and his NHS bus derailed ...

Creative strategy agency SOCIALEYEZ has appointed Nadia Alken and Alaa Demachkie as Creative Directors, expanding its senior leadership. Alken will focus on client relationships and creative output ...

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It all begged another question: are media relationships becoming less important? We’re having to fight harder to get ...

As a result, CMOs and senior brand-side marketers (the ones leading marketing strategy and deciding where the budget is spent ...

Meanwhile, many firms have looked to cut corners on content creation, at a time when high-quality content is becoming more ...

The Wall Street Journal reported how The Science Based Targets Initiative (SBTI) said it has made “an explicit choice to recognise that companies do ...

The episode explores whether the PR jobs market is in crisis, how AI and economics are reshaping recruitment, and what candidates and employers should do next. Ben Smith frames the discussion by ...

There's a question I've been asked more times than I can count, usually after a crisis or reputational challenge has taken hold: "What do we do now?" The leaders asking it are invariably very capable, ...