David Beckham's reported FIFA World Cup ad blitz has fans debating his nonstop commercial appearances, which came with a ...

FIFA and Lenovo turned every 2026 World Cup player into a digital twin. The AI avatars now decide matches, and who owns them ...

Some of the world’s biggest footballers like Kylian Mbappé, Harry Kane, and Erling Haaland are all wearing pink this year.

Portugal beat Croatia 2-1 in hugely controversial circumstances to set up a mouthwatering round-of-16 clash with fierce ...

It was late in 2023 when Brazil international Endrick and his family arrived at New Balance’s headquarters in Boston to put ...

LinkedIn is ablaze with comments and opinions that, at one time, eight major campaigns around the World Cup were all using ...

Mohamed Salah and his wife Magi Sadeq are estimated to have a combined net worth of around $140 million in 2026. The fortune ...

Mexico's 2026 World Cup jerseys are nearing sell-out levels, as strong tournament momentum drives higher-than-expected demand ...

Tech companies, Zlatan, Fox Sports and the Beckham boys all make the list.

The World Cup may be generating plenty of buzz among football fans, but the cheer and action has not fully spread to F&B ...

F&B operators are staying selective as late kick-off timings raise cost and labour considerations Read more at The Business ...

Four years after kangaroo-skin soccer shoes lingered on the margins of the world's biggest soccer tournament, the material has effectively disappeared from elite play following a global campaign that ...