The iconic handbag brand quietly downsizes as it struggles to meet consumers where they are.

Psychology says people who are extremely brand conscious aren't always motivated by status or showing off. Psychology ...

Narasu's Coffee marks 100 years of brewing excellence. Discover how the iconic Indian coffee brand has preserved its legacy ...

The new Indian consumer is harder to impress and quicker to move on. Brands now have to balance aspiration with credibility ...

Consumers use virtual try-on, frame filters, reviews and lens add-ons to buy prescription eyewear online with more choice and ...

In a digital-first era, brands are investing in physical experiences to foster deeper connections, blending online engagement ...

For marketers, snacking is no longer a premium niche. It is becoming an everyday consumption category where product quality, ...

Manufacturers have traditionally relied on sales figures to understand where they stand with consumers, but by the time those ...

Policymakers and business leaders have been urged to deepen investment in consumer and social intelligence to remain ...

These companies are taking very different routes toward embedding themselves in our day-to-day lives.

NIQ Global Intelligence (NYSE:NIQ) is one of the best new tech stocks to buy according to analysts. On July 1, NIQ completed ...

Discover how Indian D2C brands are evolving with a focus on culture, capital, and consumer obsession. Insights from industry ...