The owner of pet nutrition brands including Whiskas, Pedigree and IAMS has introduced a new model of brand building, ...

Ganapathy Viswanathan, Communication Consultant & Author, examines why AI demands a rethink of agency remuneration, with ...

Pisces Horoscope Today: Encouraging feedback and growing self-belief may help you make steadier decisions today.

As India's Cannes tally fell from 32 Lions to five, industry leaders debate whether the challenge lies in creativity itself ...

A-Corps promise to prioritise IP protection and creative mission over corporate profit – but they’re not a quick fix for a creative industry in turmoil.

The metal-art company first pivoted when COVID-19 cut off its main source of revenue. Now it’s revamping again because of ...

Google’s Nano Banana 2 Lite shows how faster, cheaper AI image generation could reshape creative workflows and business tools ...

A group of researchers across three countries have come out with a warning: The biggest danger AI poses to the workforce is ...

At a loss for social media content? We’ve put together a list of ideas REALTORS® can use to help spruce up their feeds this ...

A new WARC report finds marketers believe creativity drives growth, but most cannot prove its business impact. As CFO ...

Making creative collegiate products is only one business headed by this local online tycoon.

This July, The Drum’s Summer of Agency Love celebrates the agencies, leaders and ideas proving the model is far from finished ...