The next 18 months could demand pricing decisions in conditions many executives have never run a business through.

March 04, 2026 - Dynamic pricing sits at the focal point of regulatory crosshairs. Also called algorithmic or "surveillance pricing," this type of pricing uses customers' personal data to set ...

When we think dynamic pricing, we usually think of airlines, Uber or Amazon quickly changing their prices. But now, dynamic pricing is coming to a supermarket near you. More and more, the things we ...

A version of this story appeared in CNN Business’ Nightcap newsletter. To get it in your inbox, sign up for free, here. But these days, companies are harnessing huge amounts of data to fine-tune their ...

No one loves that, except perhaps whoever is in charge of revenue maximization at Delta or JetBlue. But now, thanks to technology, this same sort of dynamic pricing is now coming to many other ...

Add Yahoo as a preferred source to see more of our stories on Google. If consumers are wondering why they’re paying higher prices for certain items at major retailers and grocery stores, it might be ...

If you feel like you’re being nickel-and-dimed everywhere you shop – you probably are. Instacart has been using a shady AI algorithm that charges different prices to different customers on the same ...

You’ve probably checked the price of a flight, found a good deal and returned later—only to see the price has gone up. Or you’ve seen an online product’s price change depending on when and how often ...

If you've been following the latest trends in how grocery stores are run, you may have heard about dynamic pricing. The strategy, which also goes by several other names including algorithmic pricing ...