The 2026 FIFA World Cup set a record well before the first qualifying match occurred. Prior to the tournament, FIFA decided soccer's biggest global event needed to be even bigger. There will be a ...

The hydration break. The scourge of the soccer fan at the 2026 FIFA World Cup (well, the other one, aside from Alexi Lalas). Aside from who you think is going to win it all, it’s been the most hotly ...

The 2026 World Cup's new mandatory three-minute hydration breaks are fundamentally reshaping soccer, driven by commercial interests rather than solely player welfare.

Forbes contributors publish independent expert analyses and insights. Sam Leveridge is a reporter based in Spain with a focus on soccer. This voice experience is generated by AI. Learn more. This ...

The 2026 FIFA World Cup is set to make a historic return to North America, taking place from June 11 to July 19 across Canada, Mexico, and the United States. This edition will usher in a ...

Fox has adopted a new split-screen approach to ads during the World Cup's mandatory hydration breaks, following a stir among viewers over how it had been handling the pauses. At the start of the ...

Since its debut on Apple TV in 2020, the comedy-drama series “Ted Lasso” has captured the hearts and minds of soccer fans, old and new. Hollywood actor Jason Sudeikis, who plays the show’s main ...

Get your news from a source that’s not owned and controlled by oligarchs. Sign up for the free Mother Jones Daily. The last major tournament staged by FIFA, the body behind the World Cup, was last ...

Two new billionaires lead a starting 11 that collectively hauled in an estimated $950 million in the 12 months leading up to soccer’s biggest tournament. There are many firsts at this year’s FIFA ...

Fox Corporation's Fox channel has begun using hydration breaks during FIFA World Cup matches as advertising opportunities, marking the first time commercial interruptions have been inserted into these ...