FIFA says hydration breaks protect players from heat. They also create new annoying commercial breaks—and fans are calling ...

Cristian Roldan’s first taste of footballing fame came when he starred in an adidas World Cup ad in 2005, reprising that role ...

Fox has adopted a new split-screen approach to ads during the World Cup's mandatory hydration breaks, following a stir among viewers over how it had been handling the pauses. At the start of the ...

The hydration break. The scourge of the soccer fan at the 2026 FIFA World Cup (well, the other one, aside from Alexi Lalas). Aside from who you think is going to win it all, it’s been the most hotly ...

Canada and Qatar go head to head in Group B on Thursday at BC Place in Vancouver, with both sides searching for their first win of the 2026 World Cup—and indeed, the first World Cup victory in their ...

Canada will face Qatar in a 2026 FIFA World Cup match on June 18 in Vancouver. This Group B match will be the second game for both national teams in the tournament. Tickets for the Canada vs. Qatar ...

The mandatory hydration breaks at the 2026 World Cup were a hot topic of conversation before the tournament got underway, and that remains the case due to the ads Fox has decided to run while they ...

Fox Sports could pull in more than $250 million from World Cup hydration break adverts, after turning mandatory stoppages into a major new commercial opportunity. Throughout the tournament, the ...

As the fifth day of World Cup competition draws to a close, Fox’s hydration break strategy has become abundantly clear. Despite reports of a “hybrid approach” that would supposedly see the network ...

Forbes contributors publish independent expert analyses and insights. Sam Leveridge is a reporter based in Spain with a focus on soccer. This voice experience is generated by AI. Learn more. This ...