Imagine a world in which you can converse with life-size animatronics of Optimus Prime and Megatron while waiting in line for a theme-park ride, or endlessly choose your own adventure while listening ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. AI-powered versions of twelve iconic Hasbro characters, including Mr. Potato Head, Megatron, ...

Characters like Mr. Potato Head, Optimus Prime and Cobra Commander are among the initial list of Hasbro IP, with the company working with the original voice actors to enable it. By Alex Weprin Senior ...

Hasbro has announced a whopping 45 to 50 projects in development. From Monopoly to Furby, here are 14 in the works. It’s no secret that the Barbie movie is great. Sublime, even. Based on the beloved ...

Hasbro to offset $30 million cost impact from rising oil prices in H2 Company expects roughly $50 million in import tariff refunds Digital gaming business strength drives Q1 results beat, but segment ...

Hasbro is planting a bigger flag in Los Angeles with a long-term lease at a historic West Hollywood studio campus. The Boston-based toymaker will occupy more than 31,000 square feet at The Lot at ...

About 100 staffers that work across film, TV, gaming, licensing and its AI studio will move from Burbank to The Lot at Formosa. By Erik Hayden Executive Editor, Business Another entertainment company ...

LOS ANGELES--(BUSINESS WIRE)--Hasbro has signed a long-term lease for 31,435 square feet in the Formosa West office building at The Lot at Formosa, an entertainment production campus in West Hollywood ...

Hasbro and Disney Consumer Products have unveiled the 1:1 scale Ultimate Grogu animatronic The interactive figure features an intricate network of built-in motors and sensors to deliver over 250 ...

Ever since he dazzled the world at the climax of the first episode of The Mandalorian, there has been a yearning for Grogu (or Baby Yoda/The Child, as he was known back in those halcyon days) ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and began doing so professionally in 2010 because an opportunity presented itself ...

Hasbro is investigating a cyberattack that forced systems offline, warning recovery could take weeks as it works to contain the incident and assess the impact. American toy maker Hasbro has been hit ...