How can marketers borrow techniques from improv comedy to inform their content marketing? That was the question Kathy Klotz-Guest tackled in her presentation, “How to Create Unforgettable Content ...

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A Series of Forbes Insights Profiles of Thought Leaders Changing the Business Landscape: Paul, Charney co-founder and CEO, Funworks. Legendary adman Harry McCann once said “advertising is truth ...

Well, almost. In addition to 20 years in marketing (yeah, that helped!), my many years in sketch, stand-up, and improvisation have provided many invaluable lessons, especially in the "ballsy" ...

EXCLUSIVE: Casey Benesch, a former Netflix executive who helped build up the streaming giant’s stature in comedy, is moving to rival Prime Video to head up comedy marketing. The move was announced ...

Add Yahoo as a preferred source to see more of our stories on Google. Josh Line is Comedy Central’s new EVP Marketing & Creative. The Viacom-owned cable net said he will oversee all facets of ...

On Comedy Central, the reality show Nathan for You features a mild-mannered Canadian giving small-business owners outrageous marketing advice. In one episode, Nathan Fielder tries to get 40 maids to ...