Alison Brod, founder and CEO of the eponymous PR firm, explores why modern marketing has fundamentally shifted from long ...

Caputo will also oversee the team's development of emerging AI-powered media andanalytics solutions. Before this, she served as vice president, Health Media Hub, joining in 2023 t ...

Cannes Lions 2026 reframed the role of AI across creativity, strategy, research, personalization, and human connection.

Travel and hospitality companies are launching monsoon-focused campaigns and banking on faith tourism to sustain demand after the end of the peak summer travel season ...

Higher education is entering a new era. As artificial intelligence transforms how prospective students discover colleges, demographic shifts reshape enrollment and institutions face growing pressure ...

Winner of the Growth Catalyst Product/Service Award for AI Powered Marketing and Sales, Recognized for helping B2B organizations effectively identify and reach buying groups ...

Artificial intelligence has moved beyond experimentation to become a core part of marketing in South Africa, but according to ...

Everlytic’s 2026 You Mailed It Email Marketing Awards have recognised South Africa’s best email campaigns, highlighting the ...

But if you are a senior marketing leader interested in adapting your search and acquisition strategy to leverage the most ...

The campaign focuses on last-mile mobility by placing Uber Auto messaging across metro stations, bus shelters and arterial ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

In a digital-first era, brands are investing in physical experiences to foster deeper connections, blending online engagement ...