Erling Haaland’s new Nike collab includes a surprise Channing Tatum cameo.

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships and products across the sports business ...

Harry Kane does not have the commercial profile that some of his peers enjoy Richard Baker/In Pictures via By the end of ...

It was late in 2023 when Brazil international Endrick and his family arrived at New Balance’s headquarters in Boston to put ...

Caitlin Clark has become much more than a basketball superstar. In just a few years, she has transformed the way Americans ...

On Monday morning, legendary striker Sam Kerr’s return to Gotham FC became official. By the afternoon, fans could already order her new jersey, Gotham’s third kit inspired by the Statue of Liberty, ...

Cristiano Ronaldo Net Worth Following his international retirement, explore the $1.4 billion empire built by Cristiano ...

The Big 12 finalized a multiyear deal worth around $20 million annually making Monster the entitlement partner of its ...

The 2026 World Cup is no longer just advertising stage: it has become an opportunity for a month-long commercial event, with ...

Four years after kangaroo-skin soccer shoes lingered on the margins of the world's biggest soccer tournament, the material has effectively disappeared from elite play following a global campaign that ...

Michael Olise is doing things his own way at his first ever World Cup having failed to sign a contract which virtually every ...

Lionel Messi's move from Nike to Adidas in 2006 became one of the biggest turning points in sports marketing. A reported ...