Erling Haaland’s new Nike collab includes a surprise Channing Tatum cameo.

Nike sought to bring something more organic to soccer culture through its TOMA series in Los Angeles, which wrapped up its ...

Down to Business with Asli Pelit takes you through the exciting, fast-paced (and sometimes confusing) corporate side of women ...

The spot’s meta narrative, which follows the players as they shoot a commercial on a soundstage and start dribbling through other film and television sets, generated a more positive reception among ...

The 2026 World Cup features an intense rivalry between Adidas and Nike. Adidas holds an edge in soccer while Nike aims to connect across a wider cultural landscape.

Four years after kangaroo-skin soccer shoes lingered on the margins of the world's biggest soccer tournament, the material ...

As national teams battle for football’s biggest prize on the pitch, Adidas and Nike are competing for a different ...

Lionel Messi's move from Nike to Adidas in 2006 became one of the biggest turning points in sports marketing. A reported ...

When else has a nation participated in a tournament in the country it is at war with? The World Cup is too big to fail.

The World Cup will be played out not just among nations but also the major sports brands, who are seeing increasing demand for their retro jerseys and for streetwear.

The World Cup is a chance for the world's biggest brands to throw everything into their ads. Here are some of the ones we'll be seeing all summer long.

Nike received mixed reactions on social media for its latest advertisement for the 2026 FIFA World Cup, which included cameos from celebrities like Kim Kardashian and Travis Scott ...