Erling Haaland’s new Nike collab includes a surprise Channing Tatum cameo.

Some of the world’s biggest footballers like Kylian Mbappé, Harry Kane, and Erling Haaland are all wearing pink this year.

The 2026 World Cup is no longer just advertising stage: it has become an opportunity for a month-long commercial event, with ...

It was late in 2023 when Brazil international Endrick and his family arrived at New Balance’s headquarters in Boston to put ...

As Erling Haaland makes his historic 2026 World Cup debut with Norway, we break down the Manchester City star's earning power ...

Palmer was high-profile absentee when England boss Thomas Tuchel named his roster for the World Cup in North America.

Lionel Messi's move from Nike to Adidas in 2006 became one of the biggest turning points in sports marketing. A reported ...

Neymar breaks down in tears after Brazil's elimination Getty Images Paolo Sorrentino perched over the barricades at the Red Bulls Performance Center in Morristown. He looked at the viewfinder of his ...

Four years after kangaroo-skin soccer shoes lingered on the margins of the world's biggest soccer tournament, the material ...

Harry Kane does not have the commercial profile that some of his peers enjoy Richard Baker/In Pictures via By the end of ...

A wave of bright pink cleats has become one of the most visible trends of the 2026 World Cup, worn by stars including Kylian Mbappe, Erling Haaland and Vinicius Junior. Major brands including Nike, ...