Erling Haaland’s new Nike collab includes a surprise Channing Tatum cameo.

Some of the world’s biggest footballers like Kylian Mbappé, Harry Kane, and Erling Haaland are all wearing pink this year.

The 2026 World Cup is no longer just advertising stage: it has become an opportunity for a month-long commercial event, with ...

It was late in 2023 when Brazil international Endrick and his family arrived at New Balance’s headquarters in Boston to put ...

A USA TODAY analysis of World Cup kit suppliers shows Adidas and Nike are locked in a close race, with Puma and the rest of ...

As Erling Haaland makes his historic 2026 World Cup debut with Norway, we break down the Manchester City star's earning power ...

The World Cup is a chance for the world's biggest brands to throw everything into their ads. Here are some of the ones we'll be seeing all summer long.

The spot’s meta narrative, which follows the players as they shoot a commercial on a soundstage and start dribbling through other film and television sets, generated a more positive reception among ...

Nike, Adidas, Home Depot, and FIFA itself offer a powerful reminder: marketing success depends on far more than how much you ...

The 2026 World Cup features an intense rivalry between Adidas and Nike. Adidas holds an edge in soccer while Nike aims to connect across a wider cultural landscape.

Neymar breaks down in tears after Brazil's elimination Getty Images Paolo Sorrentino perched over the barricades at the Red Bulls Performance Center in Morristown. He looked at the viewfinder of his ...

World Cup event-contract volumes are running ~40% above forecast and are concentrated in HOOD’s proprietary prediction-market ...