Commuters in London were recently given a glimpse of Harry Potter as he had never been seen before. Movie posters in bus stops across the capital showed the boy wizard with his familiar wand and John ...

Climate activists across three different social awareness groups have banded together to post over 400 irreverent billboards across Europe, using subvertising tactics to expose automakers like Toyota ...

Extensive exposure to slender and attractive models who have been digitally altered to appear flawless has negative effects on how many women feel about their bodies. Researchers at Chapman University ...

Last year almost £20 billion was spent in the UK on advertising. Approximately £1 billion of this went on street adverts - more than double the amount spent 10 years ago. Wherever you go it s sell, ...

Researchers tested if adding disclaimers or 'subvertisements' to these images counteracts the negative effects of this media. Subvertisements are changes that body image activists make to ...

Legendary 1930s salesman Elmer Wheeler of New York City’s Tested Selling Institute famously advised clients “Don’t Sell the Steak—Sell the Sizzle!” People buy dreams, they don’t buy mundane reality, a ...

Each year the number of deaths in custody rises. Black Lives Matter and UFCC are putting that message out on the streets, while state institutions stay silent On Wednesday morning London and ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Extensive exposure to slender and attractive models who have been digitally altered to appear flawless has negative effects on how many women feel about their bodies. Subvertisements are changes that ...

Commuters in London were recently given a glimpse of Harry Potter as he had never been seen before. Movie posters in bus stops across the capital showed the boy wizard with his familiar wand and John ...