World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

The 2026 World Cup's new mandatory three-minute hydration breaks are fundamentally reshaping soccer, driven by commercial interests rather than solely player welfare.

By working with licensees that specialize in value-oriented and impulse retail, FIFA has put officially licensed merchandise ...

Star-Studded Commercial "Miracle" Features U.S. Men’s National Team Players, Tom Brady, Zlatan Ibrahimović, Former USMNT Coach Bruce Arena, U.S. Hockey Legend Mike Eruzione with Iconic Music from ...

This is read by an automated voice. Please report any issues or inconsistencies here. See more from the L.A. Times in Google Search. Set us as preferred Fox aired a full-screen ad late during the ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. FORT LAUDERDALE, FL - JANUARY 28: FIFA World Cup 26 shirts with the FIFA World Cup 26 logo ...

From designer toys and skincare products to pet apparel and collectable packaging, FIFA merchandise is no longer confined to the stadium shop.