World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

By working with licensees that specialize in value-oriented and impulse retail, FIFA has put officially licensed merchandise ...

SAN JOSE, California, June 21 (Reuters) - Paraguay 's outspoken coach Gustavo Alfaro took aim at football's ‌business elites on Sunday, accusing them of commercial intrusion on the World Cup and ...

From designer toys and skincare products to pet apparel and collectable packaging, FIFA merchandise is no longer confined to the stadium shop.

It was only a matter of time but Mo Salah is up and running at the 2026 FIFA World Cup and so are Egypt. Despite going one down in the first half, the Egyptians, led by Salah, never dropped their ...

FIFA are squeezing as much revenue as humanly possible from the 2026 World Cup. World football’s governing body is projecting ...

From television economics to sports betting and Gen Z fandom, 2026 could be the year that the World Cup grows in popularity in America.

This is read by an automated voice. Please report any issues or inconsistencies here. See more from the L.A. Times in Google Search. Set us as preferred Fox aired a full-screen ad late during the ...

The 2026 FIFA World Cup is bringing intense summer heat to the pitch across matches in the United States, Mexico and Canada. This has resulted in FIFA implementing its new 2026 World Cup official ...

Tickets to World Cup matches in the US are selling for hundreds, thousands, even tens and hundreds of thousands of dollars. So if you're looking for *** deal, here are some ways to avoid getting ...