England's Jordan Henderson was rushed to the hospital with a serious wrist injury after tumbling over an advertising board during the post-match celebration.

Americus Reed, Wharton School professor of marketing, joins 'Squawk Box' to discuss whether the ongoing FIFA World Cup presents a major opportunity for brands to promote themselves, the money behind World Cup ads,

World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

Brooklyn Beckham’s latest DoorDash ad did not just promote the World Cup. It pulled his family rift back into public view during one of the ... Read More

On Fox networks, the average attention index for marketers is 121. On average, World Cup brands are performing 21% higher than average, according to iSpot. This is determined by the percentage of viewers who complete watching the ad message.

FIFA’s mandatory hydration breaks gave broadcasters two extra ad windows per World Cup match, and this chart shows how that adds up across the tournament.

For most of the past year, Diego Luna was the face the United States Soccer Federation wanted the world to see. He was in the Nike commercials. He was on the promotional banners. He was the tattooed,

Soccer has always been defined by free-flowing, unbroken action. But for the World Cup in America, FIFA is using “hydration breaks” to shoehorn in commercials.

The 2026 World Cup's new mandatory three-minute hydration breaks are fundamentally reshaping soccer, seemingly driven by commercial interests not solely player welfare.

Fox kicked off the World Cup by airing full-screen ads during FIFA's newly introduced hydration breaks, sparking some outrage among viewers.

Brentford midfielder Jordan Henderson is expected to have surgery on the wrist injury he suffered while celebrating England's last-16 win over Mexico at the World Cup, casting doubt over his participation in the remainder of the tournament.