World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

FIFA’s mandatory hydration breaks gave broadcasters two extra ad windows per World Cup match, and this chart shows how that adds up across the tournament.

Americus Reed, Wharton School professor of marketing, joins 'Squawk Box' to discuss whether the ongoing FIFA World Cup ...

The advertisements play on Egypt’s poor World Cup record — and the belief that 2026 is different. So far, they ring true ...

Somewhere in the second half of the 2026 World Cup opener, a referee stood with the ball under his arm and waited. Play was ready to restart after a three minute cooling break, but one of the host ...

FIFA says hydration breaks protect players from heat. They also create new annoying commercial breaks—and fans are calling ...

The news spread like wildfire with millions of views of the commercial being shared across TikTok, Instagram, and YouTube.

For most of the past year, Diego Luna was the face the United States Soccer Federation wanted the world to see. He was in the ...

The 2026 World Cup is no longer just advertising stage: it has become an opportunity for a month-long commercial event, with ...

Fox's World Cup commercial shows a Broncos/USMNT fan replacing a John Elway bobblehead with a Weston McKennie bobblehead.