While performances were already taking place at the World Cup opening ceremony, ZDF was still running commercials. The broadcaster has commented on the delay and the subsequent viewer criticism.

Fans watching the 2026 World Cup opening match between Mexico and South Africa likely saw something they didn't expect in the middle of play: ads. A water break was taken about 25 minutes into the ...

Why does every 2026 World Cup match stop for water? Here is how long hydration breaks last, when they happen and why Fox is showing commercials while Telemundo stays with the action.

Virgil van Dijk says he is not a fan of the blanket hydration breaks in every World Cup game and thinks the breaks should be implemented on a game-by-game basis. Speaking after Netherlands 2-2 Japan, ...

When the World Cup kicked off last week, FIFA introduced hydration breaks, a mandated 3-minute window for players to rest. Many networks are utilizing this pause in the match as a new advertising ...

A rare 2012 commercial featuring Lionel Messi and Kobe Bryant has resurfaced during the 2026 World Cup, bringing back one of ...

The math is simple and staggering. FOX is selling 30-second ad spots during hydration breaks at around $200,000 for early-round matches. For games featuring the US Men’s National Team, that price ...