In July, YouTube announced it was teaming up with the music superstars to help promote YouTube Shorts with a worldwide dance-off Mackenzie Schmidt is the Home and Travel Editor for PEOPLE. She joined ...

YouTube has turned to K-pop megagroup BTS — and its global ARMY fanbase — to juice up the platform’s Shorts video-clips feature. BTS and YouTube officially announced the Permission to Dance Challenge, ...

BTS have partnered with YouTube to launch a new dance challenge centered around their recent single, “Permission to Dance.” The challenge will launch Friday, July 23rd, and run through August 14th, ...

YouTube just released a new feature that lets users remix music videos and turn them into Shorts. This allows you to adjust various parameters from a full-length music video to create something wholly ...

YouTube Shorts are short-form videos with a maximum length of 60 seconds on the popular YouTube platform, specifically designed for mobile viewing. They were introduced to compete with similar short ...

When India banned TikTok in 2020, YouTube responded by launching a short-form video feature with a similar user experience in the country. Less than a year later, that feature rolled out globally as ...

More than virality, YouTube Shorts drives lasting impact. Stand out with platform-specific tactics TikTok and Reels can’t match. With YouTube Shorts now reaching 2 billion monthly users and generating ...

YouTube launched the beta version of Shorts in India on Sept. 14, 2020, prompting some people to ask, “What is YouTube Shorts?” Then, YouTube rolled out Shorts in ...

YouTube’s algorithm loves content that delivers punchy value fast. This means that Shorts can be your best friend for getting eyes on your work—but not all Shorts are created equal. Let’s break down ...