DMNews

One day my children will describe me to their own kids in three sentences, and I have started wondering, a little anxiously, which three they’ll choose

My mother was the one who…” What are yours? And then sit with the part that unsettles me most: you do not get to choose them.
Direct Marketing News

Picking up a cereal brand you’ve never tried before can feel like a spontaneous decision — for many people, it may have quietly started with a phone ad two weeks earlier

Tension: Consumers act decisively on mobile ads, but brand investment strategies still relegate the channel to supporting-role status. Noise: Legacy media planning hierarchies and desktop-era ...
Direct Marketing News

The most honest question a team can ask before running an experiment may be: are we actually willing to be wrong here?

Tension: Teams invest in A/B testing to learn, yet design experiments that only validate what they already believe. Noise: The volume of testing advice prioritizes speed and statistical significance ...
Direct Marketing News

The loyalty card sitting at the back of someone’s wallet, half-stamped and forgotten, may be a small portrait of how most customer relationships actually end

Editor’s note: This article has been updated in June 2026 to reflect the latest trends in digital marketing and media. It references and builds on the original DM News article, “CRM Won’t Kill ...
Direct Marketing News

The companies that are quietly thriving with AI in their marketing tend to have something in common — and it usually isn’t the technology they chose

Editor’s note: The original article, titled “Will AI Make Account-Based Marketing Obsolete?” by Joe Stanganelli was first published in 2017 and has since been archived. This updated 2026 version ...