The assignment would move the brand from WPP's EssenceMediacom to PHD, adding another major client to the network following ...

The telecom and media company has agreed to acquire Kilmer Sports' remaining 25% stake in Maple Leaf Sports & Entertainment.

The Geloso Group brand used mobile OOH and free rides home to bring its "Le party responsable" message to Montreal's Old Port ...

With betting messages dominating World Cup broadcasts, Paulo Salomão says operators need to shift from ...

The toy brand becomes the WNBA team’s official toy partner, with paid, owned and earned support tied to in-arena activations, ...

New static and digital inventory brings the OOH operator’s downtown pedestrian footprint to 110 faces, with large-format displays still to come.

Rod Schween is retiring as president of Pattison Media after 14 years in the role, with Paul Kaye (pictured) set to join the company as incoming president on Aug.

QSRs remained the dominant TV category, while Government of Canada moved into the No. 2 advertiser spot, according to AdEase.

Sid Lee Media’s placement for Tennis Canada and National Bank used a live soccer moment to build a bridge to the National Bank Open.

The Omnicom Media agency is pairing its data spine with Atelier La Presse’s reader intelligence to sharpen Quebec audience ...