Digitas CMO Leanne Ngo explains why channel planning is over, what the fluid funnel means for brands, and how AI enables real ...
A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data ...
Paramount consolidates its ad tech and product teams; Meta execs are still figuring out the role of AI; and FIFA and World ...
The IAB Tech Lab is standardizing programmatic signals for new video ad formats. And brands are eager to add pause ads to ...
The 2024 Olympics proved live sports could be transacted programmatically. The 2026 World Cup tests whether that spend holds ...
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