Andrew McCalip is a founding engineer at Varda Space Industries, where he oversees the manufacturing of things like ...

Creator marketing is taking over the B2B space; Reddit develops AI tools to fight spam; and Comcast-owned Sky will acquire ...

Digitas CMO Leanne Ngo explains why channel planning is over, what the fluid funnel means for brands, and how AI enables real ...

The IAB Tech Lab is standardizing programmatic signals for new video ad formats. And brands are eager to add pause ads to ...

Paramount consolidates its ad tech and product teams; Meta execs are still figuring out the role of AI; and FIFA and World ...

A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data ...

The 2024 Olympics proved live sports could be transacted programmatically. The 2026 World Cup tests whether that spend holds ...

OpenAI's hiring priorities hint at the nascent ad platform’s future direction. Plus: Cloudflare unveils tools to categorize ...

For some marketers, the billboards that appear in the backgrounds of TV scenes – or heck, even just the blank walls of a ...

Roberts spoke to AdExchanger about finding the balance between blocking and monetizing AI. Plus, the AI backlash that no one ...

With media megamergers, acquisitions and spin-offs left and right, the pace of change in the media landscape is difficult to ...

Retail media networks keep striking deals with or acquiring streaming services and ad platforms as a way to extend ecommerce ...