Digitas CMO Leanne Ngo explains why channel planning is over, what the fluid funnel means for brands, and how AI enables real ...
A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data ...
The IAB Tech Lab is standardizing programmatic signals for new video ad formats. And brands are eager to add pause ads to ...
The 2024 Olympics proved live sports could be transacted programmatically. The 2026 World Cup tests whether that spend holds ...
Paramount consolidates its ad tech and product teams; Meta execs are still figuring out the role of AI; and FIFA and World ...
Atria’s collective approach is a response to growing monetization challenges and the need to protect the value of human ...
For some marketers, the billboards that appear in the backgrounds of TV scenes – or heck, even just the blank walls of a ...
Roberts spoke to AdExchanger about finding the balance between blocking and monetizing AI. Plus, the AI backlash that no one ...
OpenAI's hiring priorities hint at the nascent ad platform’s future direction. Plus: Cloudflare unveils tools to categorize ...
Years into the AI boom, advertising still struggles to turn AI into real business value. Cadent and Movable Ink explain why infrastructure, not models, is the key to making AI work at enterprise scale ...
Dive into AdExchanger's Sean Crawford coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.
Dive into AdExchanger's Scott Schiller coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.
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