The refreshed identity will be rolled out across all customer and stakeholder touchpoints, including project sites, marketing ...

The new Indian consumer is harder to impress and quicker to move on. Brands now have to balance aspiration with credibility ...

The Veeba founder believes consumers are getting smarter, labels are getting scrutiny, and food brands can no longer rely on ...

New generation, new buzzwords—but is the consumer truly evolving, or is marketing simply recycling the same insights and ...

Century Real Estate’s Vikas Nair reveals how high salaries and post-pandemic lifestyle shifts drive Bangalore’s young techies ...

Built by the founders of Ketto, MetaGO is tackling one of India's fastest-growing healthcare challenges: obesity and ...

The campaign featuring Arjun Kapoor and Anshula Kapoor introduces KFC's Buy One Get One bucket offer, available every Friday ...

The platform leverages advanced auto-reframing technology trained on more than five years of viewer behaviour, content ...

The former Essence, Omnicom Media Group and Mindshare executive joins the founding leadership team to strengthen the ...

The new platform uses AI-driven recommendations, lighting simulation and regional palettes to help consumers visualise ...

Previusly, Bakshi has held leadership positions at Zee Entertainment, Reliance Entertainment and Warner Bros. Discovery.

The partnership will see BTG retain its founders, team and creative independence while gaining access to capital and ...