Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...

The award recognizes BIGO Ads’ full-funnel growth system, combining AI-powered user acquisition, real-time in-app bidding, and monetization intelligence to support ROI-based growth for advertisers and ...

For over a decade, Business of Apps Berlin has been where Europe’s app growth leaders go to find the strategies, tactics, partners, and connections that move the needle. This November, we’re giving ...

Mobile app analytics tools have become an essential part of the mobile app industry. These tools help companies track and analyze their app’s performance, user behavior, and marketing campaigns. They ...

Cansu Agaoglu is Director for Europe at Adjust, the mobile measurement and analytics platform. At Business of Apps London 2026, she laid out a four-pillar framework for measuring app growth in a ...

App monetization platforms help businesses to monetize their apps by offering a wide range of services. These platforms specialize in helping app developers generate revenue from their apps and ...

Coming up with an app idea is one thing. Getting it into development is another. And that’s where app investors come in. Through app funding and other resources, app investors can maximize the sales ...

On September 17th, 500+ senior leaders from across the app economy will gather at Convene, Midtown for Business of Apps NYC (formerly App Promotion Summit). Registrations are already up 41% ...

At Business of Apps London 2026, Aidan Rouse, Head of Growth Advertisers for UK & Nordics at Snapchat, made the case that most growth teams are optimizing for where credit lands, not where growth ...

This guide will walk you through what a paywall service is, how they work, and how to choose the best paywall service for you. A paywall service is a type of subscription-based model that restricts ...

Viktor Orlov is the CEO and founder of Asapty, an Apple Search Ads optimization platform. At Business of Apps London 2026, he ran a workshop on what actually drives performance on Apple Search Ads and ...

Simon Thillay is Head of ASO at AppTweak, a platform that has been working in app store optimization for over ten years. At Business of Apps London 2026, he and AppTweak’s VP of Product Michael Greppi ...