U.K.-based toothbrush brand Ordo breaks into the U.S. by marketing its electric children’s brushes with Squishmallows, Wicked ...

Investment, retirement and life insurance brand John Hancock has seen great returns from prioritizing consumer health and wellness in the form of increased customer loyalty and engagement, CMO Lindsay ...

Ten alternative IDs in the marketplace right now, plus the type of attribution they’re best suited for.

The skincare brand owned by E.l.f. Cosmetics launches a new campaign that features 11 real customers. Naturium’s marketing ...

U.S. consumers spend $14.25 billion online on Cyber Monday, a 7.1% year-over-year increase. Online Black Friday sales surge 9.1%. New retail behavior trends are fueling the need for marketers to ...