Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with ...

Creating and/or tapping into fandom fueled Havas’ recent acquisition of a majority stake in Archrival, a youth-culture and ...

An A/B test of Amazon’s AI video tool reduced production time by months for a Cuisinart video, but humans were still needed ...

As World Cup action heats up, the tournament’s July 19 final is not the only date circled on soccer fans’ calendars: Major League Soccer will return on July 16, with all teams hitting the field on ...

Marketers like PepsiCo and Mars are using the app’s e-commerce feature to drive sales and inform new products, according to ...

The fitness challenge coincides with parent company Unilever's increased emphasis on sports and influencer marketing.

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by ...

New campaign “The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a ...

The Facebook-only update integrates third-party platforms including Calendly and is designed to streamline the signup process ...

With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the ...

CMO Jen Wilson explains how the home improvement retailer’s program is evolving from content to curation to creation with ...

Scott Howe sat down with Marketing Dive in Cannes to discuss new collaborations, including one with Adobe, and why he’s ...