With half of online content now machine-generated, the internet is becoming a content machine that consumes and reproduces ...

For two decades, social platforms have been building the most successful attention-capture machines in the history of media.

Marcus Evans, the global business intelligence and events company with four decades of experience producing premium executive forums, has announced the CMO Summit 2026. Now in its 19th edition, the ...

If anything defines our humanity, it is a deep-seated need to seek out authenticity. For me, the one hard and fast entry in my storyteller’s rulebook is: it all begins with something real. Real ...

Gambling advertisers spent $238.63 million on ads aired on free-to-air TV, metro radio, and online (including social media) between May 2022 and April 2023 in Australia, a new Australian ...

Artificial intelligence has dramatically lowered the cost of producing content. It has not lowered the importance of judgement, emotional intelligence, strategic thinking, editorial discipline or ...

Consumers no longer experience brands in a straight line. They move from social media to websites, mobile apps, in-store screens and loyalty platforms without thinking twice, and they expect every ...

Fake news. It remains one of the most discussed and contested topics in modern media and public discourse. The problem, however, is that the phrase itself has become politically contaminated and ...