The London School of Economics has partnered with martech startup Into-it to create a fully autonomous AI marketing function.

In the latest episode, Oura CMO Doug Sweeny shares how the wearable brand is using sports sponsorship as a springboard.

In a world of media fragmentation, ‘resonating fame’ is driven by ‘lots of littles’, exploring niches and creating content ...

Over half of hiring managers value skills over career history. Hiring managers in the marketing sector are putting more ...

The owner of pet nutrition brands including Whiskas, Pedigree and IAMS has introduced a new model of brand building, ...

Only a third of marketers in large firms believe their company invests sufficiently in building the long-term health of its ...

Meta has named its new CMO, after appointing its previous top marketer to the newly created role of chief data officer.

As Netflix continues to expand into gaming and video podcasting, maintaining a “through-line” of consistency is essential, ...

With the majority of B2B buyers already having a brand in mind before beginning the purchase process, B2B marketing is ...

Asda has teamed up with Amazon to enable its retail media offering to become easier to access for advertisers and more ...

Stretching your brand outside of category boundaries is a high risk play - but get it right and the rewards are substantial.

Bain & Company research, together with Google, shows that a strong relationship with the CFO can make you 1.5 times more ...