In a world of media fragmentation, ‘resonating fame’ is driven by ‘lots of littles’, exploring niches and creating content ...

The owner of pet nutrition brands including Whiskas, Pedigree and IAMS has introduced a new model of brand building, ...

Over half of hiring managers value skills over career history. Hiring managers in the marketing sector are putting more ...

Only a third of marketers in large firms believe their company invests sufficiently in building the long-term health of its ...

From the rise of dedicated influencer marketing roles to a rallying call for the future of the industry, it’s been a busy week.

With the majority of B2B buyers already having a brand in mind before beginning the purchase process, B2B marketing is ...

As it celebrates its 250th anniversary, the health of the American brand is diluting against a backdrop of global tensions and rising superpowers.

Asda has teamed up with Amazon to enable its retail media offering to become easier to access for advertisers and more ...

Bain & Company research, together with Google, shows that a strong relationship with the CFO can make you 1.5 times more ...

Meta has named its new CMO, after appointing its previous top marketer to the newly created role of chief data officer.

As Netflix continues to expand into gaming and video podcasting, maintaining a “through-line” of consistency is essential, ...