In the latest episode, Oura CMO Doug Sweeny shares how the wearable brand is using sports sponsorship as a springboard.
In a world of media fragmentation, ‘resonating fame’ is driven by ‘lots of littles’, exploring niches and creating content ...
Over half of hiring managers value skills over career history. Hiring managers in the marketing sector are putting more ...
The owner of pet nutrition brands including Whiskas, Pedigree and IAMS has introduced a new model of brand building, ...
Only a third of marketers in large firms believe their company invests sufficiently in building the long-term health of its ...
A single tweet sparked a campaign that would become Aldi’s biggest news story and lead to protests outside Marks & Spencer. X Facebook LinkedIn When Marks & Spencer launched legal action against Aldi ...
From the rise of dedicated influencer marketing roles to a rallying call for the future of the industry, it’s been a busy week.
To arrest a decline in beauty spend among younger consumers, Boots created a platform called Boots X with the aim of increasing engagement within this key demographic, through the involvement of ...
With the majority of B2B buyers already having a brand in mind before beginning the purchase process, B2B marketing is ...
As it celebrates its 250th anniversary, the health of the American brand is diluting against a backdrop of global tensions and rising superpowers.
Meta has named its new CMO, after appointing its previous top marketer to the newly created role of chief data officer.
Asda has teamed up with Amazon to enable its retail media offering to become easier to access for advertisers and more ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results