The audience is broader and more female than you would expect, and LGBTQ+ viewers reward the brands that show up for them.

The broadcast category represented 19.9% of total TV watch-time in April. Despite sports events representing just 12% of ...

NEW YORK – Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to Nielsen’s latest ...

Auckland, March 31, 2026 – New Nielsen data shows New Zealand outdoor retail brands are reshaping how they advertise as competition increases for one of the country’s most commercially valuable ...

Throughout her legendary career, Serena Williams has proven to be a powerful force in television. Nielsen data shows her matches consistently draw massive audiences, turning tennis broadcasts into ...

Ready to unlock the true value of your women’s sports investments? Eliminate the guesswork and prove your real-world impact. Explore Nielsen One Ads & Outcomes to track deduplicated cross-screen reach ...

Sydney – March 11, 2026 – New Nielsen Ad Intel data shows advertising investment across Australia’s financial sector reached $756 million in 2025, up 20% from $630 million in 2024, as brands increased ...

Black adults spend 31.8% more time with TV each week than the general population; 43% of Black respondents across five countries want more representation of their identity group on TV. NEW YORK – ...

How many ads do people see every day? It’s a hard number to pinpoint, and even harder to figure how many they actually pay attention to, but one thing is for sure: brands that stand alone in the ...

Nielsen Ad Intel shows big jump in ad spend as marketers back ads as key driver of growth in highly competitive market Singapore – March 31, 2023 – New data from Nielsen Ad Intel, the region’s leading ...