The AI agent is designed to help businesses deliver personalised customer experiences at scale by handling a range of ...

On World Chocolate Day, we explore how chocolate brands in India used advertising to link products with emotions, occasions ...

Atul Hegde, a veteran of India's advertising and digital marketing industry, passed away from a heart attack on Tuesday ...

Turning iconic landmarks into canvases of Amazon Prime Day's signature blue, the campaign celebrates how a sale event grew ...

Before joining OpenAI, Kapoor was product marketing lead for iPad at Apple. Earlier, she held senior marketing and brand ...

Last week's ads focused on stories over products, exploring a footballer's journey, instant travel bookings, a boxer's ...

In his new role, Mukherjee will lead creative operations across FleishmanHillard, Golin, Ketchum and Weber Shandwick in the ...

Kansai Nerolac turned pilgrimage routes into a live demonstration of its heat-reflective coating, using product experience ...

Tata began her career at Tata Capital and later joined Tata Digital, where she worked on programmes related to online retail, ...

Pride may be over, but the questions it raises for advertising remain. Has advertising normalised LGBTQIA+ stories, or simply ...

The move comes as the brand aims to expand beyond South India. He will feature in the menswear brand's upcoming advertising ...

The brand also launched a new campaign, featuring Ganguly, and is aimed at insurance advisors and growing them, launching it ...