This interview is part of the Inside the Mind of the CxO series, which explores a wide range of critical decisions faced by chief executives around the world. In May 2025, two of the most talked-about ...

The good news for business leaders is that research and experience point toward sound approaches to the delivery and positioning of sustainable products. Working in tandem, PwC and the Center for ...

The last few years have brought real change. Balance sheets today have significantly more nontangible assets—intellectual property and digital capability, for example—than ever before. And a series of ...

The idea of virtual worlds dates back as far as the 1935 short story Pygmalion’s Spectacles, by Stanley Weinbaum. And metaverse-like real-world use cases have regularly been explored through fiction ...

Digitally enabled ecosystems are a vital part of the modern business landscape. They open the door to new customers and markets, and broaden and enhance a firm’s value proposition through the seamless ...

In 2021, PwC launched its first study into the role of the chief data officer (CDO)—a position we defined based on seniority, role in the organization, and scope of work, rather than just job title.

Three years ago, the senior managers of a company in an extractive industry decided to commission an audit of the environmental, social, and governance (ESG) metrics included in its annual report.

Working closely with the human capital director, he set about developing a “market shaper” culture—an organization perceived as driving the evolution of the sector—to stimulate more innovation and ...

A version of this article appeared in the Winter 2021 issue of strategy+business. Angelo Yu had a problem. It was late 2019, and US President Donald Trump had spent much of the previous two years ...

For companies willing to reimagine the traditional transactional nature of their B2B relationships, a loyalty program represents an important growth opportunity. But in this regard, B2B customers can ...

A version of this article appeared in the Autumn 2021 issue of strategy+business. Wouldn’t it be nice if we could just take a simplicity vaccine that would immunize us from the chaos in our world?

In some respects, then, it is somewhat ironic that, before the pandemic, people said they were increasingly unhappy with their organizational cultures. In our 2018 global culture survey, people told ...