Following Les Binet and Will Davis's Go Big or Go Home research presented at the IPA Effectiveness conference in 2025, they're back with even more insight.

WARC's Paul Stringer is joined by Recast's Michael Kaminsky to discuss trends in marketing measurement.

Explores the key issues that will influence consumer purchase decisions across brands and categories over the next year.

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

The world’s best companies and campaigns for creativity, according to the WARC Creative 100.

TikTok US ad revenue is projected to reach $14.5bn in 2026 and grow to $16.7bn next year. The US will account for 38% of TikTok’s global ad revenue this year; However, US year-on-year growth trails ...

Global ad market set to grow 9.1% this year, a faster rate than the global economy and consumer spending. Experts say traditional planning approaches are no longer fit for purpose and must evolve to ...

The long-standing STP (Segmentation, Targeting, Positioning) model is flawed because it makes messaging the "supreme being of marketing", and favors messaging effectiveness over holistic brand ...

The WARC Media report on global advertising trends reveals the changing dynamics of ad spend and the increasing influence of major digital platforms.

The global ad market is forecast to be $1.19trn in 2025, growing 8.9%, an upgrade of 1.5pp from WARC’s September forecast. Alphabet, Amazon and Meta will collectively absorb the vast majority of ...

Part of the Marketer's Toolkit 2026, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.